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An informative insight into Responsive Website Design Trends in 2014

responsive website design

Among popular web design trends, responsive design (RWD) is by far the most relevant and effective when it comes to creating a professional business website design. The vast majority of consumers use a mobile device to access crucial online services, so having a website that looks great on mobile devices as well as laptop and desktop computers is essential.


Responsive websites automatically adapt to fit the resolution of the device your visitors are using, ensuring that your website looks the way it was meant to no matter where your visitors are viewing it from. Versatility and innovation are the qualities that make RWD one of the most exciting upcoming 2014 web design trends.

Unique from Mobile Websites

Unlike mobile websites, responsive web design allows you to use the same code across all devices. While dedicated mobile websites operate on an individual server and require unique coding, responsive design all works off of the same framework. Unlike other web design trends, the adaptability of the website is built directly into the code. Many of the upcoming 2014 web design trends, including dedicated mobile sites, require custom built frameworks. Responsive design allows you to double up on your existing code, making it accessible to viewers no matter what device they happen to use to access your website.

Improved Visual Experience

Poor image quality is one of the biggest indicators of an amateur website. Get the professional look without doubling the amount you spend on stock images by using a RWD. These websites automatically adjust images to meet the resolution of mobile devices and desktop computers, ensuring that your carefully-crafted visuals look consistent across all screen sizes. Mobile users have a need for speed like no other internet users, so the ability of these web design trends and techniques to condense file sizes and make images accessible and easy-to-load on smaller mobile devices is a life saver for busy consumers.

Search Engine Optimisation

One of the major goals of any web design effort is to achieve high ranking search engine results. Getting great search engine results makes your business visible and accessible to potential clients, improving your online brand reputation. Marketing your website online is an essential component of good search engine optimisation (SEO), and having advertisements that link to your main website can cause issues if your mobile URL is different. A responsive web design allows your customers to access the same website on any device, maintaining the consistency needed across your advertising campaigns to generate great SEO rankings.

Mobile-Friendly Fonts

Most websites use the same font regardless of what device the visitor is using. While a larger font may look great across desktop and laptop computers, it will take up precious space on the screen of smaller devices, such as smartphones and tablets. Part of improving the mobile experience is making sure that your website is conducive to the limited screen environment of your visitor’s chosen mobile device. Responsive websites using responsive typography automatically adjust to the ideal font for whatever device your visitor happens to have.


One of the most obvious benefits to RWD is affordability. There are numerous technologies to choose from, giving web developers plenty of options when it comes to building a truly adaptable site. Not only are these technologies more affordable, but you will save money by not having to purchase a dedicated mobile website. These websites are generally much easier to tweak and change later, so you won’t have to call in for outside help as much as you would with a regular website or dedicated mobile website. The back end administrative panel for a RWD website is remarkably user-friendly, making it easy for even novice web users to stay on top of things and manage content updates efficiently which also saves lots of time.


Using a RWD for your website shows customers that you have consistent branding across mobile and desktop computers. Consumers want options, and that applies as much to how they access the companies they choose to do business with as the products or services they sell. If your clients are able to access your website on their mobile devices wherever they are, and if that mobile experience is seamless and positive, their impression of your business will likely be a positive one.


First impressions are crucial in any industry, and that applies doubly to mobile websites. Customers will assess your business within milliseconds of landing on your page, so a RWD is a great way to make sure that first impression is a great consistent one.


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