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Don't expect a creative idea to pop out of your computer!

creative ideas

During my time in the design industry, professionally since the late 90's, I've witnessed many creative 'professionals' and clients alike (as well as design students) fishing on the computer for ideas. Frantically looking, searching, praying, for that special amazing idea.

If you look deeply into the screen there's nothing there!

Without a creative seed of an idea in your head, the computer is essentially a mindless speed machine, producing tricks without substance - decorating rather than communicating, form without relevant content, or content without meaningful form. The capability of a computer to produce the bells and whistles can never inspire the conception of the Big Creative Idea!

So don't sit down at your computer until you've grasped a big concept, without a computer in sight.

You can't run until you can walk.


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