Image: Wayne Flynn. Llandudno, Wales. April 2017.
Two of the most common questions I’m asked are:
“We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?
To this, the first question I’ll ask you is:
“How much do you currently spend on your branding each year?”