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How to get more out of your branding budget

brand budget

Image: Wayne Flynn. Llandudno, Wales. April 2017.

Two of the most common questions I’m asked are:

“We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?

To this, the first question I’ll ask you is:
“How much do you currently spend on your branding each year?”

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What’s your brand purpose?

What's your brand purpose

Image: Wayne Flynn. Conwy, Wales. April 2017.

“To me, brand purpose is about explaining who we are as a company, what we stand for and what our intrinsic values are beyond the products you see on the shelf,” says Katy Gandon, head of external affairs at L’Oréal UK and Ireland.

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Developing a branded product - Mark Magazine 1996

Brand - Mark Magazine

Mark Magazine is Mark's Gospel designed and branded in a radical contemporary way aimed at young people to get them interested in Christianity. Designed in 1996 the brief from The International Bible Society was to 'come away from beards and sandals' and to appeal to young adults. The branded product uses 'animated typography' that was very radical at the time along with design techniques that were originally applied to dance music and club promotions.

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How to build your brand - hands on workshop

build your brand - workshop

This full day hands-on workshop will show you how to maximise your USP’s, refresh your current professional brand and grow your business. At a time of mass communication it’s more important than ever to define what’s unique about your business so you can develop a brand that communicates effectively through your marketing and social media.

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How to design a Landing Page that converts visitors!

landing page design

Every business and almost all websites can benefit from understanding and designing effective Landing Pages that converts visitors on their website. A landing page isn’t just your home page but includes most website pages where you wish to engage and guide your website visitor to a clear call to action. Your call to action can be something like to call to book an appointment, to fill in a form, to download some information.

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