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First live project: 1995
Design Awards: PAMADA 3 Gold
Beliefs: Unify. Simplify. Amplify.

  • national trust brochure design
  • national trust brochure design
  • national trust brochure design
  • national trust brochure design
  • national trust brochure design
  • national trust brochure design
  • national trust brochure design
  • national trust brochure design
  • national trust brochure design

National Trust

Brochure design and print to celebrate the history surrounding the Hare Kristhnas 1970's residual at Croome Park, Worcestershire.

Goal

A home with a difference, Croome Court has always been a place that has incredible stories to tell. From secret seventeenth century windows, to fascinating restoration projects, to the dining room vibrantly painted by the Hare Krishnas in the 1970's. The National Trust wanted to focus on the period of the Hare Krishnas stay and celebrate they're anniversary with a distinctive brochure - the contents were to be 'snapshots' of images and individual memories of that period.

Outcome

We let the concept deciding factor to be 'snapshot' - we interpreted this using Polaroid inspired photography graphics to house the written memories throughout the square brochure. Recycled stock was used to convey a tactile sense of untouched history - to reinforce this historic decay we used close up textured images in the background on most of the double page spreads, such as stone walls and oak tables. This gave a real sense of placement. Clean typography, some of which was treated to look worn, was used in a structured grid system to give the publication some boundaries that balanced with the free flowing visual elements.

Deliverables

The publication was presented to key individuals at the Hare Krishnas anniversary event, which was met with enormous enthusiasm. The National Trust also promoted and sold the publication to visitors to Croome Park. The brochure became popular very quickly and the successful project provided the local Midlands based National Trust team national attention.

Comment

"Mr Flynn always exceeds our expectation with his creativity, marketing expertise and final project delivery. The Hare Krishnas Croome Park brochure was conceived and executed within a tight timescale. Mr Flynn also takes care of realising all our ideas to gain higher exposure and essentially footfall into our West Midlands based events. We have recommended Mr Flynn to our colleagues and the creative design execution have contributed to our local office becoming a national talking point!"

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